MY PROJECTS

HEALTHCARE INDUSTRY WEBSITE - JACKSON HEALTHCARE

Jackson Physician Search wanted their site to generate qualified leads. I worked with the leadership, marketing, and technology teams to redesign their website, devising a strategy that focused on expanding conversion points, and content. We also built a physician salary calculator that generates hundreds of data-filled leads each month from physicians across the country.

DIGITAL MARKETING MANAGEMENT - 3C SOFTWARE

My work for 3C Software began with conducting keyword research for a very niche industry - cost accounting. It has since developed into multiple campaigns precisely targeted to CFO's. The campaign strategy has driven countless leads, new clients, and a significant increase in brand awareness.

 SOCIAL MEDIA MANAGEMENT - E-COMMERCE BRANDS

Social media is a blend of art and science. I have created a brand presence and publishing process for multiple e-commerce, software, consumer and personal brands. Defining a brand voice, posting frequency and content curation are all elements of a strategy that increases reach and follower engagement. 

EBOOK LEAD MAGNET- AGENCY PARTNER

eBooks allow a potential customer to deep dive your business and you industry. We wrote, Is Your Audience Disconnecting, a downloadable eBook used as a lead magnet for an agency partner. The eBook is targeted to heritage brands and includes guidance on marketing during COVID-19. My client receives a steady flow of qualified leads and continues to build brand awareness.